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Ash
Alexander
Creator of the LEDA 5-Step Coaching System
National HRDCorp Thought Leader, Malaysia
Fellow of the Chartered Management Institute, UK
Ash Alexander FCMI
Ash Alexander is an international leadership specialist with over 25 years’ experience designing and delivering professional learning, leadership development, and organisational capability programmes across multiple sectors and regions.
He is the creator of the LEDA 5-Step Coaching System, a structured problem-solving coaching system designed to help employees at every level solve real work challenges with clarity, ownership, and action.
National Recognition & Standing
Ash is the first non-Malaysian ever appointed as an HRD Corp National Thought Leader, recognising his contribution to leadership development and workforce capability at a national level. He previously served as a Research Fellow with the National Human Resource Centre (NHRC), contributing to research and advisory work in leadership development and organisational transformation.
What Ash Works On
Ash designs systems that help employees at every level solve problems instead of escalating them — from new graduates entering the workforce to Group CEOs and C-Suite leaders.
The LEDA 5-Step Coaching System
He is the creator of the LEDA 5-Step Coaching System, a practical, real-world system used to build clarity, ownership, and action at work. The system underpins the AI-Powered SOLVE Platform, enabling organisations to apply structured problem-solving consistently and at scale.
Who Uses the LEDA 5-Step Coaching System
The LEDA 5-Step Coaching System is used by:
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Group CEOs and C-Suite leaders
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Senior and middle managers
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Supervisors and frontline teams
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New graduates entering the workforce
The system is designed to work across levels, giving everyone a shared way to think, solve, and improve.
Where Ash Works
Ash works with organisations across Malaysia, Singapore, and Australia, supporting teams operating in complex, high-pressure, and regulated environments.
Sectors Worked with
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Plantations
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Mining & Quarrying
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Automotive Manufacturing & Sales
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Manufacturing
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Engineering & Construction
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Logistics & Supply Chain
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Financial Services
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Technology
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Public Sector & GLCs
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Multinational Corporations